
Graeme Barr
CEO & Founder
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Graeme is CEO and Founder of Nutrimaster, Zimbabwe's largest fertiliser blending company. Under his leadership, Nutrimaster has diversified into milling and granulated micronized lime production (GFS), agrochemicals and crop protection (Optichem), seed distribution, and laboratory testing services (LTS).
Graeme holds a BSc (Hons) in Chemistry from the University of Surrey, a CHE in Chemical and Pharmaceutical Science, and is a graduate of the 1000 Day CEO programme.
He brings over 15 years of executive management and directorship experience across Zimbabwe and the broader region — including leadership roles at Millchem (Lonzim/Cambria Africa), where he established greenfield operations in Zambia and Malawi before being appointed Group CEO, followed by executive roles at Feedmix and Agricura (TSL), alongside earlier international experience with AkzoNobel in the UK.
Graeme combines strong chemical and analytical expertise with deep commercial insight, consistently driving growth, restructuring, and performance optimisation while building high-morale teams. At the core of his approach is an unwavering commitment to delivering value for farmers.














